Stumbled across a fantastic site yesterday belonging to a New York coffee company called Gimme! Coffee. It’s well-designed with a nice, clean layout, but the main reason I loved it was because it was completely brimming with superb content.
Consider the following:
- Downloadable barista manual;
- Glossary of espresso drinks;
- Five-step how-to guide for making great coffee;
- Behind-the-scenes at their coffee roastery and milk farms;
- Meet Your Barista photo biographies;
- Community news highlighting company’s neighbourliness and philanthropy;
- Enormous photo gallery;
- Blog written by everyone from the CEO to the shop-floor;
- E-newsletter, feed and Twitter calls-to-actions…
I could go on, but you get the idea: this company lives and breathes amazing content. The result? Breathless praise from the press and overwhelmingly positive listings in the search engines.