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	<title>Comments on: Eight Case Studies Showing the Power of an Online PR Campaign</title>
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		<title>By: Do it yourself PR &#124; BuzzGain</title>
		<link>http://www.socialmagnet.co.uk/2009/05/eight-case-studies-showing-the-power-of-an-online-pr-campaign/#comment-6</link>
		<dc:creator>Do it yourself PR &#124; BuzzGain</dc:creator>
		<pubDate>Tue, 16 Jun 2009 12:12:59 +0000</pubDate>
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		<description>[...] of your overall marketing campaign, but it is the most cost efficient of them all. For example, a PR campaign for a product launch can cost less than other marketing methods such as a direct mail campaign; this is especially true [...] </description>
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