Great WordPress design is plain sailing for Adriatic Holidays

We’re huge fans of WordPress here at Social Magnet, which for the uninitiated is an open-source content management system that started off as a platform for blogging but has gradually become more widely used for all kinds of site.

A superb example of this is the website for sailing tour operator Adriatic Holidays. There are a few things I particularly love about it:

• The imagery: A holiday website should look alluring and attractive; this site certainly delivers. The product pages, too, are gorgeous. Shows the aesthetic potential of WordPress.
• The text: Look at all that juicy text, which WordPress’s highly user-friendly backend should ensure is regularly maintained and updated.
• The calls to action: Six are visible as soon as you land on the home page, but I particularly like the impatient people panel here.
• The country sub-sections: Click on a country and you get a wealth of specific content. Useful, persuasive and extremely clear.

All in all, a really fine looking site.