How to Optimise Your LinkedIn Profile in Two Minutes

Optimising your LinkedIn profile is incredibly easy – just follow these two quick steps.

Firstly, make sure you edit your public profile name to include your real name, like I’ve done here. (I really need to start connecting with more people, by the way!) Apart from looking cleaner and more professional, it is also much more likely to rank high in the search engines when people input your name. Those with less common names are at a distinct advantage here, of course.

Secondly, unlike say Twitter, LinkedIn allow SEO juice to flow through their links. So whereas clicking on your Twitter account link does not pass on any search engine benefit owing to the presence of a no follow attribute in the code, you are allowed three no-follow-free links on your LinkedIn profile. To fully capitalise on this opportunity, it makes sense to customise the anchor text on the link as search engines do read it to understand more about the pages they’re linking to.

These two things – which should take no more than a couple of minutes – will ensure your LinkedIn profile is optimised.