Google Tackles Adwords Resellers
Search around online for ‘Adwords services’ and you’re bound to come across sites that offer PPC management for discount prices…because they have a special relationship with Google!
Well, these third party Adwords services had better watch out because Google is on the prowl and will begin actively investigating their practices from the 1st April. Google has confirmed that Adwords resellers must provide metrics on costs, CTRs and impressions on a monthly basis.
The argument usually runs along the lines of the following and clients are often left in the dark:
- Permanent first place listings over the duration of the contract
- 24/7 listing
- ‘buy in bulk’ keyword offers
Like we do at Social Magnet, educating our clients about Adwords is part of the PPC process and our monthly updates keep all our clients up to date with the progress of their campaign/s. If you’d like to know more about our PPC services or search engine optimisation, call us on 0161 833 0344 or fill in our online form.
You can read more about Google’s crackdown on Adwords resellers here:
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