Digital marketing communications management as a coursework

Celina Klefas-Stennett talks to Social Magnet about her digital marketing degree at Manchester Metropolitan University

The digital communications industry is a rapidly growing phenomenon, and there is a clear demand in the market for graduates with these skills.

I was lucky enough to choose digital marketing communications management as my final year elective module. This decision has resulted in a rather challenging assignment about which I am going to talk in this blog post.

As part of the assessment my team (we consider ourselves to be a digital marketing agency; CyberThread) had to produce a speculative digital marketing pitch for a fictional or real-world organisation. For our project, we have chosen to propose a consumer review site, generated by feedback from visitors to one particular area of Manchester.

As with any digital marketing communications campaign the coursework consisted of campaign planning, implementation, management and evaluation, with these stages forming our assessment.

We all had great ideas about how to promote our page via paid marketing, however in the end we decided that due to the nature of our business it would be inappropriate to use paid adverting. In the end our work consisted mostly of blogging, content optimisation, as well as use of social media tools.

The social media tools were my favourite aspect of this coursework, as I already had some experience gained through my personal interest as well as through the work placement and (Delineo/Social Magnet), where I worked on a Facebook campaign for one of the clients.

The assignment gave us a real hands-on marketing experience, and you can visit our agency’s digital marketing communications management (DMCM) blog to see our updates and our progress.