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Did Time’s Best of 2009 Beat the 5-Second Rule?
Visitors to a new website are generally reputed to abide by the eight-second rule - if their interest isn't piqued within eight seconds, they're off, and the dreaded bounce rate duly goes up. Well the fellows at Canadian conversion marketing company Unbounce believe the crucial period is only actually five ...
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How Facebook Helped Moms Raise $463,000 in Eight Weeks for Cash-Strapped Schools
This is a story of one school district, a team of volunteer moms and the power of social media. Pleasanton Unified School District
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How Netflix Handles 2.2Million Movies a Day
California-based Netflix has revolutionised the DVD rental business in the States. Where once a trip to the local rental store saw you ...
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Why Sports Clubs Need Social Media Marketing
Last week I cast aside usual boundaries of acceptability (in my household at least) and typed out the letters www.mcfc.co.uk. Somewhat excitingly, here was a website relaunch that didn't involve inserting "premiumtv" into the domain name and filling the site with bulky, flashy content that ...
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Why ACT’s Content Marketing is Just the Ticket
Of all the forms of public transport, the bus is probably the hardest sell. They're invariably uncomfortable, dirty, over-expensive and difficult to walk in without ploughing hip bone into steel rail. For all the stick they get, the train is a vastly superior alternative.
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Social Media and Small Business Case Studies: Wiggly Wigglers and Dustin Meyer
Social media isn't just about big business. It's not just for the likes of Dell, Starbucks and Ford. The truly great thing about social media is that it's incredibly democratic. The small business around the corner has just as much chance of succeeding as the behemoth with the enormous marketing budget. All they need is a great product that people love ...
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Eight Case Studies Showing the Power of an Online PR Campaign
When executed well, an online PR campaign can be a hugely effective way of communicating your message. Below are eight examples of companies with different objectives who have all achieved outstanding results. CASE STUDY 1 Creating a new search term out of nothing with Skin MD Natural
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Great WordPress design is plain sailing for Adriatic Holidays
We're huge fans of Wordpress here at Social Magnet, which for the uninitiated is an open-source content management system that started off as a platform for blogging but has gradually become more widely used for all kinds of site. A superb example of this is the website for ...
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Gimme Great Content – The New York Coffee Company Giving Rivals a Roasting
Stumbled across a fantastic site yesterday belonging to a New York coffee company called Gimme! Coffee. It's well-designed with a nice, clean layout, but the main reason I loved it was because it was completely brimming with superb content. Consider the following: Downloadable barista manual; Glossary of espresso drinks; Five-step ...
Blog
- How to Take Advantage of the New Google Site Links August 17, 2011
- Is Search Marketing Infinite? August 9, 2011
- SEO work experience June 20, 2011
- Getting your staff online June 17, 2011
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‘Category’ and ‘Neighbourhood’ in Google SERPS
April 9, 2011
