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How to Take Advantage of the New Google Site Links
Wow, just take a look at those (very) juicy site links in Google search results. Type in a branded query in Google and you'll find a list of site links that now occupy an enormous amount of space in the search results. For this example, I typed in 'Delineo' to see what appears. Here's a snippet:
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Is Search Marketing Infinite?
Everyone remembers Buzz Lightyear's famous quote, 'to infinity and beyond'. I believe this manly-chinned space ranger may have summarised the exact nature of SEO - we continue, and continue, and continue, and push the boundaries so it seems like 'infinity and beyond'. I also like to believe that ...
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‘Category’ and ‘Neighbourhood’ in Google SERPS
Further to some observations I made a couple of weeks ago, Google seems to have refined the local search even more and now features a 'category' and 'neighbourhood’ section above the local places list in the web results. This is an interesting move since these links were ...
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The Real Panda Update
Google officially announced the roll out of the Panda/farmer update to all English language users, and they claim to have had many positive responses as a result. According to Google, an additional 2% of queries will be affected with this new update that looks deeper into ...
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Updated Adwords Features for Location
Google Adwords has just recently added additional functionality to the location settings so that there's a greater amount of control over who sees the sponsored ads. Now, advertisers can distinguish between people who are searching in a specific location, like Manchester, and people who are searching elsewhere for a place ...
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A look at Google local SERPs
As I was browsing through Google, checking out the landscape to see what's going on, I thought I'd see if any changes had been made to the local SERPS. So I did a bit of an experiment and compared different geo-targeted business sectors, using the following phrases: hotels in Preston photographers ...
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The Google Dance Infographic
There's a really interesting chart that outlines in infographic form the tweaks and changes Google has made over the years. They've dubbed it the 'Google Dance' and the chart highlights some of the major developments from 2002 to 2011: from the days of 'easy SEO' when one could simply stuff the meta keyword tag to the more recent
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Social Search Patent for Facebook
Just browsing over at Search Engine Land and read an interesting article by Greg Sterling about Facebook's patented 'Social Search'. Based on the premise that search results are calculated algorithmically according to the number of clicks from members of social networks, the original patent (filed in ...
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Google will require new data for Product Search
Google has announced an update to the Product Search listings that will require three new data requirements for feeds. The first two apply to the USA, UK, France and Germany. The last two are for USA only. 1. Unique Product Identifiers, required for all products except clothing ...
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Now it’s possible to block sites from search results
Over at Search Engine Land, Barry Schwartz wrote about Google.com's new feature which allows searchers to block specified sites from appearing in search results. Here's an example image, taken from the article: As you can see, the 'Block all mattcutts.com' results has appeared next ...
Blog
- How to Take Advantage of the New Google Site Links August 17, 2011
- Is Search Marketing Infinite? August 9, 2011
- SEO work experience June 20, 2011
- Getting your staff online June 17, 2011
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‘Category’ and ‘Neighbourhood’ in Google SERPS
April 9, 2011
