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Getting your staff online
Staff members can become your greatest brand advocates. They can highlight company news, increase the exposure of a business and offer a unique perspective on the inside workings of an organisation. But getting them using these social networks is a different matter entirely. Here's four ways to encourage new staff ...
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Digital marketing communications management as a coursework
Celina Klefas-Stennett talks to Social Magnet about her digital marketing degree at Manchester Metropolitan University The digital communications industry is a rapidly growing phenomenon, and there is a clear demand in the market for graduates with these skills. I was lucky enough to choose digital marketing communications management as my ...
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Social Search Patent for Facebook
Just browsing over at Search Engine Land and read an interesting article by Greg Sterling about Facebook's patented 'Social Search'. Based on the premise that search results are calculated algorithmically according to the number of clicks from members of social networks, the original patent (filed in ...
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Social media work experience at Social Magnet
Do you tweet? Social Magnet, the digital arm of the Delineo advertising agency, is now accepting applications for a work placement programme in its social media team. So, what do you need to bring to the table? Obviously, you'll need to have a solid knowledge of social media: ...
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Will you be working on your social media over Christmas?
Like many social media marketing agencies in Manchester and around the North West, Social Magnet is closing its shop over the Christmas break; between 25th-2nd January, we shall all be out of the office, enjoying the festivities with friends and family. For someone who ...
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Five useful Twitter tools
Your social media strategy is only as good as the tools you use; here are five Twitter tools we've come across recently which might come in handy for later use. Filter Tweeps What it does: Comprehensive tool which allows you to search Twitter users based on ...
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Gaining exposure for your social media profiles
One of the most obvious methods of increasing the visibility of a social media presence is to feature the URL of a Twitter, Facebook or YouTube site on additional marketing materials: posters, billboards, advertisements. And more and more brands are utilising these real-world promotions to direct people towards their ...
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Brand power in action
Our social media campaign team came across this Facebook event, inspired by the Harry Potter series, this afternoon. Very few brands can inspire just under 140,000 people to sign up to attend an imaginary party. An impressive demonstration on what brand power can achieve.
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Social media and the ongoing search for meaningful measurement
Andrew Keen isn't a fan of social media. In fact, in his book The Cult of the Amateur, he denounced the whole thing in pretty unequivocal terms: "What was governing the infinite monkeys now inputting away on ...
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Wetherspoon joins Foursquare
UK pub chain Wetherspoon has plunged into the Foursquare social networking site with two new initiatives on the geo-location game. Earlier this week, Delineo's social media campaign manager Tom Mason spotted that the Wetherspoon locations around Manchester were offering a special discount for Foursquare users. The 'special' gave regular players ...
Blog
- How to Take Advantage of the New Google Site Links August 17, 2011
- Is Search Marketing Infinite? August 9, 2011
- SEO work experience June 20, 2011
- Getting your staff online June 17, 2011
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‘Category’ and ‘Neighbourhood’ in Google SERPS
April 9, 2011
