JP Juices is a Manchester-based fair trade juice manufacturer, sourcing all the fruit used in their juices from fair trade farms in Cuba, Brazil and South Africa.
JP Juices understand the importance of online marketing and the benefits of good search engine optimisation. After identifying a need for greater online presence, the company looked to Social Magnet to improve its visibility.
Originally, the JP Juices site had no real emphasis on SEO, meaning they required a focused search strategy to kickstart their rankings for branded and non-branded terms. The specific aims of the strategy were:
After researching the market into fair trade juice manufacturers, we conducted in-depth keyword research to give us a better understanding of search behaviour around relevant key terms for the JP Juices brand.
Using this research as a basis for our recommendations, we put together a focused monthly SEO plan to increase traffic to the site, including localised organic searches.
From October 2010, traffic began to increase substantially to the site and we have successfully carved out top positions for most the important key phrases, including first page positions for the following terms:
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Social Magnet is a social media and search marketing agency based in Manchester. It’s a business within the well-established Manchester marketing agency, Delineo. We’re a group of highly skilled digital specialists dedicated to providing businesses with social media and search marketing ...Read more »
