When they approached us, JP Juices had a small brochure-ware site that was in no way indicative of their size, success or brand. Visitors could be forgiven they were looking at a small distributor’s site, when in fact JP sold millions of bottles of juice a year and were the UK’s largest independent fruit juice manufacturer.
Our original brief had been to rebrand the packaging, for which we enlisted the help of our sister agency Delineo. The challenge for the website was to extend the look and feel of the brand online, while providing further support for JP’s bright and ethical brand.
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