Copywriting for the Web

Copywriting for the internet is just like normal writing, yes?

No. Writing for a website is an entirely different game. On the web, your words must fulfil a dual purpose – be engaging, succinct and convincing for the reader, but also instructive, clear and relevant for the search engine.

Optimised copy tells the search engine what your website is all about, thus enabling it to know which keyword phrases it should be returning a page for. If the content on your page isn’t relevant to the keywords you need to be targeting, how can you seriously expect to rank well for those keywords? A search engine is a machine, not a human – it needs guiding.

You also need to consider the following questions when writing the copy for a website page:

• What’s your page title?
• What’s your meta description?
• Have you structured the text properly with header tags?
• What’s your keyword density?

Do these correctly, and your copy could be unlocking previously untapped revenue potential.

Whether you need copywriting as part of a website design or you simply want the words on your existing site optimised, give us a call now on 0161 833 0344.