Online PR

A well-documented fact is that many PR agencies have been slow to appreciate the drastic effect that the internet and its increasingly sophisticated technologies have had on their industry. Many still doggedly stick to the old way of public relations, which mainly revolves pleading with journalists until they give in and agree to a news-in-brief mention on page 29.

These days, however, journalists are merely gatekeepers to a marketing channel of rapidly dwindling influence and importance. It is indisputable that fewer people are reading newspapers and many more are getting their information elsewhere – mainly online.

The “public” in public relations once again refers to a wider group of people than simply journalists and the media fraternity. Once again, it refers to all stakeholders, from customers and prospects to employees and shareholders, and a company has to work out how to communicate effectively with each and every one.

We’ll help you identify and target these publics through a carefully managed PR campaign that fully exploits the opportunities presented by Web 2.0. We’ll monitor what’s being said about your company already, we’ll identify exactly where the conversations are taking place, and we’ll come up with the best way of engaging. If nothing is being said, we’ll decide how best to initiate that conversation and give people a reason to find you, trust you and become your customer.

Eight Case Studies Showing the Power of an Online PR Campaign