Natural SEO
You’re a business. You want some search engine optimisation.
OK – but hear us out first. Search engine optimisation (SEO) is not some kind of magic formula, a sprinkling of technical wizardry that can propel your site to the top of the rankings overnight.
In the early days of the net, when Sergey Brin and Larry Page were still sharing a university dorm room together, the idea of SEO as a kind of mystical stardust wasn’t far off the truth. Then, even the concept of a search engine seemed new, so people with the knowledge to actually understand how the things worked were relatively thin on the ground. Optimising a website was best left to the IT department, to people who could decipher all that intimidating code and its accompanying lingo.
As the internet proceeded through the dot-com crash and into the Web 2.0 era, things gradually changed. Best practice developed, standards were agreed upon, and search engine optimisation became a far more democratic process.
Now, anyone can access Google’s own guide to SEO.
There’s no great secret to it, and it certainly isn’t the dark art it’s often derided as. Yes, Google does not reveal the exact make-up of its algorithm (the series of complex calculations that assigns a ranking to a particular search term), but that’s only because it would be open to abuse if it did. And yes, Google is constantly adjusting that algorithm, but that’s only because it is constantly striving to improve the relevancy of its results – and thus improve its worth to the users.
Search engine optimisation in 2009 is a process, not a project.
Our approach typically encompasses three stages:
- A no-obligation analysis of your current website, its objectives and your accompanying marketing strategy;
- An objective diagnosis identifying the most appropriate way forward for your company;
- Implementation of a clear strategy for an agreed initial period with in-built performance indicators.
We do everything with efficiency and economy at the forefront of our minds.
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