Social Media Strategy

Social media is a hugely potent tool, but it is not an open goal. Businesses can get it spectacularly wrong (see Habitat and Motrin Moms).

That’s why we won’t simply copy another company’s social media strategy, even if it was wildly successful for them. We’ll work from the ground up to build your community in a way that reinforces your brand, your values and your reputation. Whether you’re a large enterprise or a small non-profit, we can help to translate your goals and values into a sustainable and genuine presence on the social web.

How we’ll work with you

We’ll start with a brainstorm in order to establish exactly what you need. Our key questions will be:

• Who are you targeting?
• What are your objectives?
• What values are you looking to communicate?
• What makes your company stand out from the rest?
• What capacity do you have in-house?

The process will enable us to devise the concept you need for success, together with a practical vision for the mixture of content and tools needed to realise that concept. We’ll also show you how other companies in your sector are using social media. The ultimate idea is to marry our social media expertise with your own in-depth understanding of your product and brand.

For more on how we can work together to create a fantastic social media strategy for your company, call us on 0161 833 0344.