Using Facebook for Business

Reach out to people

Having a website is no longer enough. It no longer needs to be the centre of a company’s universe. An effective social media strategy involves knowing how to reach people where they live and work, rather than simply expecting them to come to you. Facebook is becoming an increasingly powerful way of doing this.

Engage, don’t sell

Companies can use Facebook by creating a group or page. These platforms should not simply be used as another means of promoting a company or its products, but as a way a company can demonstrate its support for a particular cause or initiative.

Share and share alike

The core functions of Facebook enable you to email, instant message and comment on each other’s wall, as well as sharing content of various forms. Each addition is visible to anyone.

Most significantly, each user’s profile contains a newsfeed that gives an insightful glimpse into your contacts’ recent activity. So you can quickly discover which recent friendships have been formed, who is attending which events, who has joined which groups or become a fan of which pages, and who is using which applications.

Listen before joining

From a marketer’s perspective, Facebook represents a huge opportunity. It enables companies to reach individuals and very targeted groups with specific information that is of value to them. The marketer’s job is therefore not simply to promote their expertise, but to engage in conversations and discussions. You definitely can’t simply market blindly – research, watch and listen before jumping in.

If you’d like to know more about how your business can use Facebook effectively and profitably, call us on 0161 833 0344.