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	<title>Social Magnet &#187; adriatic holidays</title>
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	<link>http://www.socialmagnet.co.uk</link>
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		<title>Great WordPress design is plain sailing for Adriatic Holidays</title>
		<link>http://www.socialmagnet.co.uk/2009/05/great-wordpress-design-is-plain-sailing-for-adriatic-holidays/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=great-wordpress-design-is-plain-sailing-for-adriatic-holidays</link>
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		<pubDate>Tue, 19 May 2009 19:48:59 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[adriatic holidays]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.socialmagnet.co.uk/?p=318</guid>
		<description><![CDATA[We&#8217;re huge fans of WordPress here at Social Magnet, which for the uninitiated is an open-source content management system that started off as a platform for blogging but has gradually become more widely used for all kinds of site. A superb example of this is the website for sailing tour operator Adriatic Holidays. There are [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.socialmagnet.co.uk/wp-content/uploads/2009/05/adriatic-holidays.jpg"><img class="alignleft size-medium wp-image-319" title="adriatic-holidays" src="http://www.socialmagnet.co.uk/wp-content/uploads/2009/05/adriatic-holidays-300x87.jpg" alt="adriatic-holidays" width="300" height="87" /></a>We&#8217;re huge fans of <a title="Wordpress" href="http://wordpress.org/" target="_self">WordPress</a> here at Social Magnet, which for the uninitiated is an open-source content management system that started off as a platform for blogging but has gradually become more widely used for all kinds of site.</p>
<p>A superb example of this is the website for sailing tour operator <a title="Adriatic Holidays " href="http://www.adriaticholidaysonline.com/" target="_self">Adriatic Holidays</a>. There are a few things I particularly love about it:</p>
<ul>
<li>The imagery: A holiday website should look alluring and attractive; this site certainly delivers. The <a title="Product page on Adriatic Holidays" href="http://www.adriaticholidays.co.uk/destinations/greece/accommodation/hotels?id=405&amp;aid=60" target="_self">product pages</a>, too, are gorgeous. Shows the aesthetic potential of WordPress.</li>
<li>The text: Look at all that juicy text, which WordPress&#8217;s highly user-friendly backend should ensure is regularly maintained and updated.</li>
<li>The calls to action: Six are visible as soon as you land on the home page, but I particularly like the impatient people panel <a title="Request a quote page" href="http://www.adriaticholidays.co.uk/request-a-quote" target="_self">here</a>.</li>
<li>The country sub-sections: Click on a country and you get a wealth of specific content. Useful, persuasive and extremely clear.</li>
</ul>
<p>All in all, a really fine looking site.</p>
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