If they’re one thing, online PR and link-building are certainly hard work. But if first appearances do not deceive, Buzzstream represents something of a blessed relief for SEO, PR and social media types.

A quick view of both pleasingly to-the-point videos (it’s just been released in beta, and unfortunately a gremlin prevented me from signing up on the occasion I tried) provides evidence of an extremely handy tool for managing blogger relationships, link-building opportunities and inbound marketing activities generally.

Here at Social Magnet we’re committed fans of the inbound marketing approach, so we’ll definitely be giving Buzzstream a good go in the not too distant future.