Internet Marketing Manchester, Online PR Manchester | Social Magnet » Gimme! Coffee http://www.socialmagnet.co.uk Wed, 28 Jul 2010 14:20:34 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Gimme Great Content – The New York Coffee Company Giving Rivals a Roasting http://www.socialmagnet.co.uk/2009/04/gimme-great-content-the-new-york-coffee-company-giving-rivals-a-roasting/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.socialmagnet.co.uk/2009/04/gimme-great-content-the-new-york-coffee-company-giving-rivals-a-roasting/#comments Wed, 29 Apr 2009 15:04:44 +0000 David http://www.socialmagnet.co.uk/?p=61 Stumbled across a fantastic site yesterday belonging to a New York coffee company called Gimme! Coffee. It’s well-designed with a nice, clean layout, but the main reason I loved it was because it was completely brimming with superb content.

gimmecoffeeConsider the following:

  • Downloadable barista manual;
  • Glossary of espresso drinks;
  • Five-step how-to guide for making great coffee;
  • Behind-the-scenes at their coffee roastery and milk farms;
  • Meet Your Barista photo biographies;
  • Community news highlighting company’s neighbourliness and philanthropy;
  • Enormous photo gallery;
  • Blog written by everyone from the CEO to the shop-floor;
  • E-newsletter, feed and Twitter calls-to-actions…

I could go on, but you get the idea: this company lives and breathes amazing content. The result? Breathless praise from the press and overwhelmingly positive listings in the search engines.

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