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	<title>Internet Marketing Manchester, Online PR Manchester &#124; Social Magnet &#187; The Telegraph</title>
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		<title>Crowd-sourcing Guardian Shows Telegraph How to Do It</title>
		<link>http://www.socialmagnet.co.uk/2009/06/crowd-sourcing-guardian-shows-telegraph-how-to-do-it/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.socialmagnet.co.uk/2009/06/crowd-sourcing-guardian-shows-telegraph-how-to-do-it/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 09:11:10 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Crowd-sourcing]]></category>
		<category><![CDATA[Guardian]]></category>
		<category><![CDATA[The Telegraph]]></category>

		<guid isPermaLink="false">http://www.socialmagnet.co.uk/?p=441</guid>
		<description><![CDATA[So this is how The Telegraph should have done it. Instead of drip-dripping the MP expenses&#8217; information in the way they have done &#8211; all generated while holed up in some all-hands-on-deck war room &#8211; they could have got everyone involved like The Guardian has done.
They&#8217;d never have done it, of course, as it would [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.socialmagnet.co.uk/wp-content/uploads/2009/06/Expenses.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed" rel='nofollow'><img class="alignleft size-medium wp-image-442" title="Expenses" src="http://www.socialmagnet.co.uk/wp-content/uploads/2009/06/Expenses-183x300.png" alt="Expenses" width="146" height="240" /></a>So this is how The Telegraph should have done it. Instead of drip-dripping the MP expenses&#8217; information in the way they have done &#8211; all generated while holed up in some all-hands-on-deck war room &#8211; they could have got everyone involved <a title="Guardian MP Expenses " href="http://mps-expenses.guardian.co.uk/" target="_self" rel='nofollow'>like The Guardian has done</a>.</p>
<p>They&#8217;d never have done it, of course, as it would have meant selling considerably fewer papers over the last six weeks.</p>
<p>But what the Guardian is doing is demonstrating just how powerful the crowd can be &#8211; as a data-gatherer, news-maker, journalistic tool, or whatever. In just over 24 hours so far, over 92,000 pages of expense documents have been reviewed (with plenty still to do).</p>
<p>And they&#8217;re not just hunting for stories &#8211; reviewers are sorting the vast amount of data by date, amount, type of expense and type of document. By the end of the process, the Guardian will have a searchable database that will prove far more useful and permanent than the Telegraph&#8217;s sensationalist headlines.</p>
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